{"id":13023,"date":"2026-06-16T07:10:56","date_gmt":"2026-06-16T06:10:56","guid":{"rendered":"https:\/\/www.wetak.com\/?p=13023"},"modified":"2026-06-16T13:57:21","modified_gmt":"2026-06-16T12:57:21","slug":"oscar-astier-gananzia-modelo-formacion-wetak","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=13023","title":{"rendered":"Oscar Astier protagoniza una entrevista en Gananzia sobre el modelo de Wetak"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13023\" class=\"elementor elementor-13023\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e6bdda e-flex e-con-boxed e-con e-parent\" data-id=\"18e6bdda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e997a3e elementor-widget elementor-widget-text-editor\" data-id=\"3e997a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>\u00d3scar Astier<\/strong>, <strong>CEO y fundador de Wetak<\/strong>, ha sido entrevistado recientemente por <strong>Gananzia<\/strong>\u00a0en su secci\u00f3n <em>Inquietos<\/em>, dedicada a perfiles que est\u00e1n haciendo las cosas de manera diferente. Una conversaci\u00f3n en la que \u00d3scar habl\u00f3 sobre la <strong>filosof\u00eda que lleva guiando a Wetak desde sus inicios<\/strong>: crear <strong>aprendizaje a medida<\/strong> y poner la <strong>motivaci\u00f3n<\/strong> de las personas en el centro de cada decisi\u00f3n.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">En la entrevista, \u00d3scar repasa el camino que le llev\u00f3 desde Arista \u2014la agencia web que mont\u00f3 junto a su hermano Enrique\u2014 hasta fundar Wetak en 2009, con una idea clara: que la <strong>formaci\u00f3n online pod\u00eda ser mucho m\u00e1s eficaz y atractiva<\/strong> de lo que era habitual. M\u00e1s de quince a\u00f1os despu\u00e9s, ese empe\u00f1o sigue siendo la esencia del proyecto.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">La pieza recoge algo que en Wetak vivimos cada d\u00eda: que no hay dos proyectos iguales, y que <strong>la combinaci\u00f3n de pedagog\u00eda, creatividad y tecnolog\u00eda<\/strong> es lo que sigue permintiendo que el aprendizaje realmente funcione. No se trata solo de digitalizar contenidos, sino de dise\u00f1ar experiencias que enganchen y que dejen huella.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Es una satisfacci\u00f3n ver que la historia y el enfoque de Wetak tienen eco en medios especializados como Gananzia. Y una buena excusa para recordar que, <strong>si est\u00e1s pensando en c\u00f3mo mejorar la formaci\u00f3n de tu equipo, aqu\u00ed seguimos, con las mismas ganas del primer d\u00eda<\/strong>.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Puedes leer <strong>la entrevista completa en <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/gananzia.com\/oscar-astier-wetak-creamos-cursos-a-la-medida-de-los-clientes-y-muy-enfocados-en-que-el-alumno-este-motivado\/\" rel=\"nofollow noopener\" target=\"_blank\">gananzia.com<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00d3scar Astier, CEO y fundador de Wetak, ha sido entrevistado recientemente por Gananzia\u00a0en su secci\u00f3n Inquietos, dedicada a perfiles que est\u00e1n haciendo las cosas de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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