{"id":2137,"date":"2021-01-21T08:00:58","date_gmt":"2021-01-21T08:00:58","guid":{"rendered":"https:\/\/www.wetak.com\/american-express\/"},"modified":"2024-05-15T16:40:52","modified_gmt":"2024-05-15T15:40:52","slug":"american-express","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=2137","title":{"rendered":"Digitalizaci\u00f3n de la formaci\u00f3n presencial para American Express"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Contexto <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva realidad que ha tra\u00eddo el coronavirus ha obligado a transformar la manera en la que se ven\u00edan realizando las formaciones hasta el momento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"842\" height=\"601\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/01-1.jpg\" alt=\"\" class=\"wp-image-3794\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/01-1.jpg 842w, https:\/\/www.wetak.com\/wp-content\/uploads\/01-1-300x214.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/01-1-768x548.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>American Express<\/strong>, una de las <a href=\"https:\/\/www.americanexpress.com\/es-es\/\" rel=\"nofollow noopener\" target=\"_blank\">empresas<\/a> l\u00edderes en productos y servicios financieros a nivel mundial, ha tenido que adaptarse para transformar la formaci\u00f3n que realizaba de forma presencial a m\u00e1s de 60 entidades financieras a lo largo de Estados Unidos, Centroam\u00e9rica y Suram\u00e9rica.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El proyecto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El reto principal no era \u00fanicamente transformar el contenido a formato digital, sino <strong>mantener la calidez, cercan\u00eda y la capacidad de resolver las dudas que se generaban en las formaciones presenciales.<\/strong> Con el objetivo de tratar de dar esa cercan\u00eda, se han dise\u00f1ado <strong>dos avatares que acompa\u00f1an a la persona que se forma<\/strong> durante todo el proceso, introduci\u00e9ndole en los diferentes apartados, explic\u00e1ndole lo que se va a ver y, tomando parte activa de la formaci\u00f3n explicando algunos conceptos. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"842\" height=\"601\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/02-2.jpg\" alt=\"\" class=\"wp-image-3795\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/02-2.jpg 842w, https:\/\/www.wetak.com\/wp-content\/uploads\/02-2-300x214.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/02-2-768x548.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, otro de los retos era la capacidad de <strong>trasladar el lenguaje financiero al formato digital, de forma clara y sencilla.<\/strong> En este punto es donde el trabajo pedag\u00f3gico m\u00e1s influencia tiene, para trabajar la informaci\u00f3n de forma apropiada, creando unidades did\u00e1cticas f\u00e1ciles de entender a partir de los distintos elementos disponibles para combinar pantallas interactivas, ejercicios pr\u00e1cticos y simular procesos. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"842\" height=\"601\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/03-2.jpg\" alt=\"\" class=\"wp-image-3796\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/03-2.jpg 842w, https:\/\/www.wetak.com\/wp-content\/uploads\/03-2-300x214.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/03-2-768x548.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Respecto a las dudas, el curso cuenta con un <strong>apartado de preguntas frecuentes (ordenadas por producto)<\/strong> que American Express hab\u00eda recopilado como las m\u00e1s comunes y que m\u00e1s se repet\u00edan en las formaciones presenciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"601\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/04-1.jpg\" alt=\"\" class=\"wp-image-3797\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/04-1.jpg 842w, https:\/\/www.wetak.com\/wp-content\/uploads\/04-1-300x214.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/04-1-768x548.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1s de 60 entidades financieras usuarios ya se est\u00e1n formando con los cursos sobre productos y servicios<\/strong> de American Express que est\u00e1n disponibles en ingl\u00e9s y espa\u00f1ol. Un curso global, con un mensaje homog\u00e9neo que permite asegurar la misma formaci\u00f3n tanto a una persona de Estados Unidos como de M\u00e9xico, Ecuador o Chile. Adem\u00e1s, el curso est\u00e1 disponible de forma permanente en la plataforma de American Express, por lo que cualquier persona puede acceder a \u00e9l en cualquier momento para consultar dudas o refrescar conceptos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contexto La nueva realidad que ha tra\u00eddo el coronavirus ha obligado a transformar la manera en la que se ven\u00edan realizando las formaciones hasta el [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[45,46,47,48,49,50],"class_list":["post-2137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rich-media","tag-american-express","tag-cursos-online","tag-cursos-rich-media","tag-digitalizacion-de-la-formacion","tag-formacion-online","tag-transformacion"],"_links":{"self":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/2137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2137"}],"version-history":[{"count":1,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/2137\/revisions"}],"predecessor-version":[{"id":3798,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/2137\/revisions\/3798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/media\/2142"}],"wp:attachment":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}