{"id":2297,"date":"2021-05-03T08:00:00","date_gmt":"2021-05-03T08:00:00","guid":{"rendered":"https:\/\/www.wetak.com\/escuela-vasca-retail\/"},"modified":"2024-05-15T16:40:49","modified_gmt":"2024-05-15T15:40:49","slug":"escuela-vasca-retail","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=2297","title":{"rendered":"Escuela Vasca de Retail, una escuela innovadora para el retail vasco"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><!--[CDATA[\n\n<h3]]-->Contexto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La popularizaci\u00f3n y adopci\u00f3n general de los negocios digitales ha afectado a los comercios locales quienes han visto como su influencia ha ido disminuyendo de forma paulatina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con el objetivo de poder dar las herramientas y el conocimiento necesario al sector retail vasco, las c\u00e1maras de \u00c1lava, Bilbao y Gipuzkoa se unen para disponer de una<strong> soluci\u00f3n global con la que ofrecer una formaci\u00f3n diferente y adaptada a las empresas de retail vascas con el objetivo de profesionalizar y mejorar su competitividad.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.wetak.com\/wp-content\/uploads\/vlcsnap-2021-05-04-07h34m40s104.png\" preload=\"auto\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Escuela-Vasca-Retail-Screencast-2021-V02-HB.mp4\"><\/video><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">El proyecto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/escuelavascaretail.eus\/es\/home\\\" rel=\"nofollow noopener\" target=\"_blank\">Escuela Vasca de Retail<\/a> nace con el fin de convertirse en \u201cuna referencia en la profesionalizaci\u00f3n y mejora de la competitividad del comercio local de Euskadi\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los <strong>objetivos del proyecto eran tres:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Apostar por una oferta formativa integral para el sector del Retail.<\/li><li>Aumentar la conexi\u00f3n entre las necesidades de cualificaci\u00f3n de las y los trabajadores del sector y la oferta de formaci\u00f3n.<\/li><li>Contribuir a la modernizaci\u00f3n de los conocimientos y de las herramientas de gesti\u00f3n.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Partiendo de la base de la <a href=\"https:\/\/www.wetak.com\/soluciones\/alejandria\/\">Alejandr\u00eda<\/a>, en Wetak hemos adaptado nuestra plataforma de formaci\u00f3n al dise\u00f1o a la identidad corporativa del proyecto as\u00ed como a la necesidad concreta de la <a href=\"https:\/\/escuelavascaretail.eus\/es\/home\" rel=\"nofollow noopener\" target=\"_blank\">Escuela Vasca de Retail<\/a> con la puesta en marcha de los <strong>m\u00f3dulos de itinerarios, mediateca, webinars y noticias\/agenda.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Laptop_EVR-1.jpg\" alt=\"Itinerarios\" title=\"\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Los <a href=\"\/\/escuelavascaretail.eus\/es\/catalogue\/itinerarios-formativos\\&quot;\" target=\"\\&quot;_blank\\&quot;\" rel=\"\\&quot;noopener noopener\">itinerarios formativos<\/a> permiten<strong> profundizar en diferentes materias como la orientaci\u00f3n al cliente, la gesti\u00f3n del negocio, gesti\u00f3n del equipo o la contabilidad<\/strong> entre un total de seis recorridos formativos que incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Transformaci\u00f3n digital:<\/strong> para conocer c\u00f3mo llevar a cabo el proceso de transformaci\u00f3n digital del negocio.<\/li><li><strong>Estrategia empresarial:<\/strong> para aprender a establecer una estrategia a seguir en el negocio con el objetivo de garantizar la competitividad a medio y largo plazo.<\/li><li><strong>Dise\u00f1o y desarrollo del punto de venta:<\/strong> para descubrir acciones a llevar a cabo en el punto de venta tanto online como offline.<\/li><li><strong>Atenci\u00f3n al cliente:<\/strong> para entender el comportamiento general de la clientela y establecer customer journeys que permitan fidelizar a los clientes.<\/li><li><strong>Gesti\u00f3n del equipo:<\/strong> que ayuda a comprender la importancia del capital humano en el negocio.<\/li><li><strong>Gesti\u00f3n del negocio:<\/strong> para aprender sobre econom\u00eda financiera, log\u00edstica comercial o normativa legal y as\u00ed realizar una gesti\u00f3n m\u00e1s profesional y eficaz del negocio.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Itinerarios_EVR.jpg\" alt=\"Formaci\u00f3n\" title=\"\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, las <strong>p\u00edldoras formativas<\/strong> ayudan a asentar las bases del mundo digital con v\u00eddeos cortos y la agenda ayuda a no perder detalle sobre los eventos relevantes del sector as\u00ed como los propios de la plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El uso de<strong> webinars de forma peri\u00f3dica<\/strong> ayuda a los usuarios a conocer y profundizar en diferentes herramientas de la mano de expertos en la materia de una forma cercana y c\u00e1lida, con una atenci\u00f3n casi personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Escuela-Vasca-de-Retail.jpg\" alt=\"Plataforma\" title=\"\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Una plataforma online con cerca de <strong>1.000 usuarios en un entorno online y con m\u00e1s de 21.000 recursos consultados<\/strong> en menos de dos a\u00f1os de vida.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los aspectos clave a destacar es la <strong>flexibilidad que ofrece la plataforma,<\/strong> permitiendo que cada usuario profundice en aquellas materias en las que crea conveniente adaptando el ritmo de formaci\u00f3n a sus necesidades y situaci\u00f3n en cada momento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, <strong>permite encontrar contenido acorde al perfil de cada usuario,<\/strong> independientemente de su puesto (direcci\u00f3n, encargado\/a, dependiente\/a&#8230;) y experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cabe destacar tambi\u00e9n la riqueza de contenidos que aporta la plataforma con<strong> v\u00eddeo-tutoriales, reflexiones con expertos, manuales de acci\u00f3n, p\u00edldoras<\/strong> para concentrar el conocimiento o buenas pr\u00e1cticas de comercios referentes.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1928\" class=\"elementor elementor-1928\" data-elementor-post-type=\"elementor-hf\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8583320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8583320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-007edb9\" data-id=\"007edb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0794d75 elementor-widget elementor-widget-heading\" data-id=\"0794d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres conocer m\u00e1s detalles sobre nuestras soluciones?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-912e7f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"912e7f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd52af\" data-id=\"3fd52af\" 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[&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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