{"id":2579,"date":"2021-11-10T16:09:04","date_gmt":"2021-11-10T16:09:04","guid":{"rendered":"https:\/\/www.wetak.com\/salud-financiera-bbva\/"},"modified":"2024-05-15T16:40:44","modified_gmt":"2024-05-15T15:40:44","slug":"salud-financiera-bbva","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=2579","title":{"rendered":"Creamos un curso visual sobre Salud financiera para el BBVA"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Screencast_BBVA_-Salud-Financiera_V03_HB.mp4.m4v?_=1\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Contexto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La entidad <a href=\"https:\/\/www.bbva.es\" rel=\"nofollow noopener\" target=\"_blank\">BBVA<\/a> buscaba el dise\u00f1o y desarrollo de una acci\u00f3n formativa con el objeto de <strong>digitalizar un curso sobre Salud Financiera<\/strong>. La premisa inicial era <strong>trasladar a toda la plantilla<\/strong> (nacional como internacional) la importancia de la salud financiera, de forma que el personal pueda ofrecer el mejor asesoramiento posible a sus clientes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El proyecto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, seg\u00fan la documentaci\u00f3n recibida, <strong>planteamos un \u00edndice<\/strong> a seguir en base a la tem\u00e1tica:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"\\&quot;1\\&quot;\">La importancia de la Salud Financiera.<\/li><li aria-level=\"\\&quot;1\\&quot;\">Su importancia dentro de BBVA.<\/li><li aria-level=\"\\&quot;1\\&quot;\">Explicaci\u00f3n del concepto.<\/li><li aria-level=\"\\&quot;1\\&quot;\">C\u00f3mo saber si un cliente goza de buena salud financiera.<\/li><li aria-level=\"\\&quot;1\\&quot;\">Conocer c\u00f3mo puede ayudar BBVA a sus clientes mejorar su salud financiera.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dada la complejidad que el vocabulario financiero, pueda tener a priori, optamos porque <strong>el peso de la propuesta recayera sobre el enfoque pedag\u00f3gico.<\/strong> Para dar cohesi\u00f3n y homogeneidad a todo ello, propusimos que <strong>un personaje avatar, Marta Almedo, ejerciera de hilo conductor.<\/strong> Ella, como experta financiera en la entidad, se encargar\u00eda de acercar y presentar los diferentes contenidos del curso, as\u00ed como la visi\u00f3n de la entidad.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/02-noticia-1-1-2.jpg\" alt=\"\" class=\"wp-image-3664\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/02-noticia-1-1-2.jpg 800w, https:\/\/www.wetak.com\/wp-content\/uploads\/02-noticia-1-1-2-300x225.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/02-noticia-1-1-2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Otro aspecto relevante es el <strong>gran abanico de recursos gr\u00e1ficos y audiovisuales<\/strong> que se extienden a lo largo de la acci\u00f3n formativa, ya que <strong>facilitan la <\/strong><strong>interiorizaci\u00f3n de los conceptos<\/strong> que se transmiten, al mismo tiempo que aportan valor est\u00e9tico a la propuesta. Entre ellos, se pueden destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"\\&quot;1\\&quot;\"><strong>Recursos Gr\u00e1ficos:<\/strong> como mapas o infograf\u00edas, ideales para mostrar procesos o contenidos esquem\u00e1ticos.<\/li><li aria-level=\"\\&quot;1\\&quot;\"><strong>Elementos Interactivos:<\/strong> con ideas clave, preguntas de reflexi\u00f3n, o test finales, para medir el grado de conocimiento sobre la tem\u00e1tica del curso, con feedback inmediato para reforzar al participante.<\/li><li aria-level=\"\\&quot;1\\&quot;\"><strong>Recursos Audiovisuales:<\/strong> el uso de diferentes tipos de v\u00eddeo como el v\u00eddeo draw motion, o el video animado, que ayudan a sintetizar los contenidos de forma visual.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Resultados&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una acci\u00f3n formativa con gran valor gr\u00e1fico que genera un <strong>entorno de aprendizaje atractivo<\/strong> y <strong>expone la visi\u00f3n<\/strong><strong> del cliente<\/strong> en un tema delicado como la salud financiera. El curso Salud Financiera BBVA, disponible en<strong> castellano e ingl\u00e9s<\/strong>, y orientado a miles de personas de diferentes pa\u00edses, es totalmente <strong>responsive. <\/strong>De este modo, los usuarios pueden acceder al mismo&nbsp;desde cualquier dispositivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/00-destacado-noticia-1-2.jpg\" alt=\"\" class=\"wp-image-3665\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/00-destacado-noticia-1-2.jpg 800w, https:\/\/www.wetak.com\/wp-content\/uploads\/00-destacado-noticia-1-2-300x225.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/00-destacado-noticia-1-2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1928\" class=\"elementor elementor-1928\" 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aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Contexto La entidad BBVA buscaba el dise\u00f1o y desarrollo de una acci\u00f3n formativa con el objeto de digitalizar un curso sobre Salud Financiera. La premisa [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20,14],"tags":[92,93,48,94,95],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-rich-media","tag-bbva","tag-curso","tag-digitalizacion-de-la-formacion","tag-elearning","tag-salud-financiera"],"_links":{"self":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/2579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2579"}],"version-history":[{"count":2,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/2579\/revisions"}],"predecessor-version":[{"id":3859,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/2579\/revisions\/3859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/media\/2581"}],"wp:attachment":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}