{"id":3077,"date":"2019-10-18T12:20:02","date_gmt":"2019-10-18T12:20:02","guid":{"rendered":"https:\/\/www.wetak.com\/arraun_storytelling_para_medir_el_impacto_del_cambio_cultural_en_la_empresa\/"},"modified":"2022-03-30T07:41:13","modified_gmt":"2022-03-30T07:41:13","slug":"arraun_storytelling_para_medir_el_impacto_del_cambio_cultural_en_la_empresa","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=3077","title":{"rendered":"Arraun! Storytelling para medir el impacto del cambio cultural en la empresa."},"content":{"rendered":"\n

Contexto<\/h2>\n\n\n\n

ADEGI<\/strong>, la Asociaci\u00f3n de Empresas de Gipuzkoa, lleva varios a\u00f1os promoviendo una transformaci\u00f3n cultural dentro de las empresas<\/strong> del territorio, lo que han denominado la \u201cNueva Cultura de Empresa<\/strong>\u201d. Pero \u00bfc\u00f3mo se puede evaluar la implantaci\u00f3n de ese nuevo modelo y adem\u00e1s involucrar a terceras personas en esa evaluaci\u00f3n?
 <\/p>\n\n\n\n

El proyecto<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Aprovechando la relaci\u00f3n de ADEGI con el mundo del remo<\/strong>, vimos una oportunidad clara para crear un hilo conductor<\/strong> entre los valores de un deporte<\/strong> tan sacrificado y los que componen la \u201cNueva Cultura de Empresa\u201d<\/strong>.
Buscamos potenciar la participaci\u00f3n de las personas trabajadoras<\/strong> – p\u00fablico final de la soluci\u00f3n – as\u00ed como aumentar su identificaci\u00f3n con la empresa<\/strong> y generar una mayor concienciaci\u00f3n.  La analog\u00eda con las traineras genera ese hilo conductor e incita a llegar a la \u201cciaboga\u201d, el momento del cambio de cultura para impulsar con energ\u00eda a la empresa hacia una meta com\u00fan, el \u00e9xito del proyecto empresarial.
 

 
Para el desarrollo de la soluci\u00f3n final nos subimos a una trainera en la bah\u00eda del puerto de Pasaia<\/strong> (Gipuzkoa) y con los valores en la mano fuimos representando y grabando cada uno de ellos ayudados por las chicas y chicos del equipo de remo de San Juan.
 <\/p>\n\n\n\n

Resultados<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Una soluci\u00f3n sencilla, usable, multidispositivo que ha fomentado la participaci\u00f3n de las persona<\/strong>s y el an\u00e1lisis de resultados<\/strong> para a la toma de decisiones en la empresa.
Para los puestos directivos, una herramienta visual y pr\u00e1ctica que permite medir los resultados para analizar y tomar las decisiones a tiempo y mejorar la marcha de la empresa. Adem\u00e1s, los datos se comparan con los de la media del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contexto ADEGI, la Asociaci\u00f3n de Empresas de Gipuzkoa, lleva varios a\u00f1os promoviendo una transformaci\u00f3n cultural dentro de las empresas del territorio, lo que han denominado […]<\/p>\n","protected":false},"author":7,"featured_media":2942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20,12,14],"tags":[],"class_list":["post-3077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-mobile-learning","category-rich-media"],"_links":{"self":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/3077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3077"}],"version-history":[{"count":3,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/3077\/revisions"}],"predecessor-version":[{"id":3989,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/3077\/revisions\/3989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/media\/2942"}],"wp:attachment":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}