{"id":4573,"date":"2022-03-28T15:49:30","date_gmt":"2022-03-28T14:49:30","guid":{"rendered":"https:\/\/www.wetak.com\/?p=4573"},"modified":"2024-05-15T16:35:14","modified_gmt":"2024-05-15T15:35:14","slug":"merchandising-cofares","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=4573","title":{"rendered":"Creamos un curso digital sobre Merchandising en farmacias para toda la red de distribuci\u00f3n de COFARES"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Contexto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La cooperativa farmac\u00e9utica COFARES, l\u00edder en distribuci\u00f3n de medicamentos en Espa\u00f1a,&nbsp; requer\u00eda el dise\u00f1o y desarrollo de un curso de formaci\u00f3n online sobre Merchandising en farmacias. La premisa inicial era trasladar a toda su red de distribuidores la importancia de aplicar t\u00e9cnicas, acciones y herramientas para mejorar la experiencia del usuario en su visita a la farmacia y sacar as\u00ed el m\u00e1ximo partido al punto de venta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El proyecto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A partir del contenido ofrecido por el cliente, realizamos una labor de estudio pedag\u00f3gico del contenido, plante\u00e1ndose finalmente una divisi\u00f3n del mismo en peque\u00f1os m\u00f3dulos que favoreciera un ritmo de aprendizaje \u00e1gil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las pantallas de texto enriquecido incluyen otros recursos gr\u00e1ficos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>V\u00eddeos tipo persona del tiempo para las introducciones y reflejar mayor cercan\u00eda y calidez al curso.&nbsp;<\/li><li>V\u00eddeos tipo motion graphics, muy \u00fatiles a la hora de explicar conceptos gracias a su riqueza visual.<\/li><li>Im\u00e1genes y cards clicables para ampliar informaci\u00f3n sobre elementos concretos.<\/li><li>Ideas clave y ejercicios interactivos a modo de refuerzo del conocimiento adquirido.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, para asegurar que todos los elementos se han visualizado y comprendido, el avance del curso se ha realizado de forma secuencial y con obligatoriedad de interacci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_test.jpg\" alt=\"\" class=\"wp-image-4575\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_test.jpg 800w, https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_test-300x200.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_test-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, el test final sirve de elemento de evaluaci\u00f3n para confirmar que todo lo expuesto se ha comprendido e interiorizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s de 11.000 trabajadores\/as de toda la red de COFARES han podido realizar esta acci\u00f3n formativa de no m\u00e1s de una hora de duraci\u00f3n que permitir\u00e1 a los empleados\/as de las farmacias optimizar al m\u00e1ximo el punto de venta, aumentar la captaci\u00f3n de nuevos clientes y crear una experiencia de compra satisfactoria que se traduzca en un aumento de las ventas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_pantalla_texto.jpg\" alt=\"\" class=\"wp-image-4576\" title=\"\" srcset=\"https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_pantalla_texto.jpg 800w, https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_pantalla_texto-300x225.jpg 300w, https:\/\/www.wetak.com\/wp-content\/uploads\/cofares_merchandising_farmacias_pantalla_texto-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1928\" class=\"elementor elementor-1928\" data-elementor-post-type=\"elementor-hf\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8583320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8583320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-007edb9\" data-id=\"007edb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0794d75 elementor-widget elementor-widget-heading\" data-id=\"0794d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres conocer m\u00e1s detalles sobre nuestras soluciones?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-912e7f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"912e7f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd52af\" data-id=\"3fd52af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8fc1f uael-cf7-style-box uael-cf7-input-size-sm uael-cf7-button-left uael-cf7-btn-size-sm uael-cf7-highlight-style-default elementor-widget elementor-widget-uael-cf7-styler\" 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aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Contexto La cooperativa farmac\u00e9utica COFARES, l\u00edder en distribuci\u00f3n de medicamentos en Espa\u00f1a,&nbsp; requer\u00eda el dise\u00f1o y desarrollo de un curso de formaci\u00f3n online sobre Merchandising [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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