{"id":7274,"date":"2022-10-05T10:05:37","date_gmt":"2022-10-05T09:05:37","guid":{"rendered":"https:\/\/www.wetak.com\/?p=7274"},"modified":"2024-05-09T16:53:13","modified_gmt":"2024-05-09T15:53:13","slug":"escuela-vasca-de-retail-an-innovative-school-for-basque-retail","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=7274&lang=en","title":{"rendered":"Escuela Vasca de Retail \u2013 an innovative school for Basque retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7274\" class=\"elementor elementor-7274\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-128c0518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"128c0518\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dc162ab\" data-id=\"6dc162ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-313be4ca elementor-widget elementor-widget-text-editor\" data-id=\"313be4ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><h2 class=\"wp-block-heading\"><b>Background<\/b><\/h2><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The popularisation and general adoption of digital businesses has affected local retailers which have seen their influence steadily diminishing.<\/span><\/p><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With the aim of providing the necessary tools and knowledge to the Basque retail sector, the \u00c1lava, Bilbao and Gipuzkoa chambers of commerce have come together to make available a global solution with which to offer different and <strong>adapted training to Basque retail companies in order to professionalise them and improve their competitiveness.<\/strong><\/span><\/p><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><figure class=\"wp-block-video\"><video src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Escuela-Vasca-Retail-Screencast-2021-V02-HB.mp4\" poster=\"https:\/\/www.wetak.com\/wp-content\/uploads\/vlcsnap-2021-05-04-07h34m40s104.png\" preload=\"auto\" controls=\"controls\" width=\"300\" height=\"150\"><\/video><\/figure><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><h2 class=\"wp-block-heading\"><b>The project<\/b><\/h2><p><\/p><p><\/p><p class=\"wp-block-paragraph\">The <a href=\"https:\/\/escuelavascaretail.eus\/es\/home\\\" rel=\"nofollow noopener\" target=\"_blank\">Escuela Vasca de Retail<\/a> <span style=\"font-weight: 400;\">\u00a0(Basque School of Retail) was created with the aim of becoming \u00aba benchmark for the professionalisation and improvement of the competitiveness of local retailers in the Basque Country\u00bb.<\/span><\/p><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The project had <strong>three objectives:<\/strong><\/span><\/p><p><\/p><p><\/p><ol class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">To establish comprehensive training for the Retail sector.<\/span><\/li><li><span style=\"font-weight: 400;\">To improve the connection between the qualifications required by the workers in the sector and the training on offer.<\/span><\/li><li><span style=\"font-weight: 400;\">To contribute to the modernisation of knowledge and of management tools.<\/span><\/li><\/ol><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Taking<\/span>\u00a0<a href=\"https:\/\/www.wetak.com\/en\/alejandria\/\">Alejandr\u00eda<\/a>, <span style=\"font-weight: 400;\">\u00a0as the foundation, at Wetak we have adapted our training platform to the design of the corporate identity of the project as well as to the specific needs of the <\/span> <a href=\"https:\/\/escuelavascaretail.eus\/es\/home\" rel=\"nofollow noopener\" target=\"_blank\">Escuela Vasca de Retail<\/a> <span style=\"font-weight: 400;\">with the implementation of the <strong>pathways, media library, webinars and news\/calendar modules.<\/strong><\/span><\/p><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Laptop_EVR-1.jpg\" alt=\"Itinerarios\" title=\"\"><\/figure><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The training pathways allow in-depth training in different subjects such as <strong>customer focus, business management, team management and accounting within a total of six training routes that include:<\/strong><\/span><\/p><p><\/p><p><\/p><ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Digital transformation:<\/strong> to know how to carry out the digital transformation process of the business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Business strategy:<\/strong> to learn how to establish a strategy to follow in the business in order to guarantee competitiveness in the medium and long term.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Design and development of the point of sale:<\/strong> to discover action to take at the point of sale both online and offline.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer service:<\/strong> to understand the general behaviour of customers and establish customer journeys that allow the building of customer loyalty.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Team management:<\/strong> which helps to understand the importance of human capital in the business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Business management:<\/strong> to learn about financial economics, commercial logistics and legal regulations and thus carry out a more professional and efficient management of the business.<\/span><\/li><\/ul><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Itinerarios_EVR.jpg\" alt=\"Formaci\u00f3n\" title=\"\"><\/figure><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In addition, the <strong>training pills help lay the foundations of the digital world with short videos<\/strong>, and the calendar helps to ensure that none of the relevant events in the sector or those of the platform are missed.<\/span><\/p><p><span style=\"font-weight: 400;\">The use of <strong>webinars on a regular basis helps users to find out and learn about the different tools<\/strong> in more depth, guided by experts in the field in an approachable and friendly way, with an almost personalised approach.<\/span><\/p><p><\/p><p><\/p><h2 class=\"wp-block-heading\"><b>Results<\/b><\/h2><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/Escuela-Vasca-de-Retail.jpg\" alt=\"Plataforma\" title=\"\"><\/figure><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">An online platform with about <strong>1,000 users in an online environment and with more than 21,000 consulted resources<\/strong> in less than two years of operation. <\/span><\/p><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">One of the key aspects to highlight is the <strong>flexibility offered by the platform,<\/strong> allowing each user to look in depth at those subjects which they deem appropriate, adapting the training pace to their needs and situation at all times.<\/span><\/p><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It also enables <strong>finding specific content according to the profile of each user, regardless of their position<\/strong> (senior management, manager, shop assistant, etc.) <strong>and experience.<\/strong><\/span><\/p><p><\/p><p><\/p><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also worth highlighting is the wealth of content provided by the platform <strong>with video-tutorials, discussions with experts, action manuals, and pills providing focused information or good practices from leading businesses.<\/strong><\/span><\/p><p><\/p><p><\/p><hr class=\"wp-block-separator\" \/><p><\/p><p><p>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1928\" class=\"elementor elementor-1928\" data-elementor-post-type=\"elementor-hf\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8583320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8583320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-007edb9\" data-id=\"007edb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0794d75 elementor-widget elementor-widget-heading\" data-id=\"0794d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres conocer m\u00e1s detalles sobre nuestras soluciones?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-912e7f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"912e7f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd52af\" data-id=\"3fd52af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8fc1f uael-cf7-style-box uael-cf7-input-size-sm uael-cf7-button-left uael-cf7-btn-size-sm uael-cf7-highlight-style-default elementor-widget elementor-widget-uael-cf7-styler\" data-id=\"6c8fc1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-cf7-styler.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class = \"uael-cf7-container\">\n\t\t\t\t\t\t<div class = \"uael-cf7 uael-cf7-style elementor-clickable\">\n\t\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1379-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"1379\">\n<div class=\"screen-reader-response\"><p 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With the aim of providing [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":2323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[339,349,351],"tags":[493],"class_list":["post-7274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alejandria-en","category-industry","category-mobile-learning-en","tag-caso-de-exito-en"],"_links":{"self":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/7274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7274"}],"version-history":[{"count":7,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/7274\/revisions"}],"predecessor-version":[{"id":7283,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/7274\/revisions\/7283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/media\/2323"}],"wp:attachment":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}