{"id":7295,"date":"2022-10-05T10:22:56","date_gmt":"2022-10-05T09:22:56","guid":{"rendered":"https:\/\/www.wetak.com\/?p=7295"},"modified":"2024-05-15T16:11:19","modified_gmt":"2024-05-15T15:11:19","slug":"professional-meetings-cinfas-option-for-streamed-training","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=7295&lang=en","title":{"rendered":"Professional Meetings: Cinfa’s option for streamed training"},"content":{"rendered":"\t\t
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Background<\/b><\/h2>

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The business landscape has changed radically in a year, greatly affecting the in-person activity we were used to. In the case of Laboratorios Cinfa<\/a>, visits were the most common method of maintaining contact with pharmacy offices throughout Spain.<\/span><\/p>

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\"Logotipo\"<\/figure><\/div>

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The need in this case was clear: to regain contact and re-establish the sense of proximity with pharmacists. <\/strong><\/span><\/p>

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The project<\/b><\/h2>

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The rise in the use of webinars and streaming<\/a><\/strong> since the beginning of lockdown gave us an idea, but the goal was to deviate a bit from the usual format.<\/span><\/p>

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The idea was to create a seldom seen, very relaxed format<\/strong> that would invite the active participation of the attendees. In this way, from our streaming<\/a><\/strong> solution, Professional Meetings, arose.<\/strong><\/span><\/p>

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\"Profesionales\"<\/figure>

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Cinfa’s Professional Meetings are conferences in which several key people address a specific topic such as nutrition, photoprotection or insomnia. <\/strong><\/span><\/p>

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For broadcasting, we have taken advantage of the Cinfa Laboratories facilities in Pamplona, since these allowed us to bring together two settings and thus propose a very dynamic, television-style format\u00a0 which is divided into several parts.<\/span><\/p>

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\"Grabaci\u00f3n\"<\/figure>

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The event is moderated and directed by a person from Cinfa,<\/strong> who ensures that the broadcast runs smoothly. The broadcast itself is divided into:<\/span><\/p>

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  1. An initial part in which Cinfa products are presented and briefly analysed, accompanied by the latest news regarding this topic.<\/span><\/li>
  2. A second part where the conversation with key people takes place.<\/span><\/li>
  3. A third part where the conversation with the event attendees is created by sending questions that are displayed on the screen and answered live.<\/span><\/li><\/ol>

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    The format also allows the possibility of launching surveys<\/strong> so that attendees can respond live.<\/span><\/p>

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    \"Realizaci\u00f3n\"<\/figure>

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    In addition, for the broadcasting of these events Cinfa needed a web environment that we have developed and integrated<\/strong> into their current training platform, adapted to the company’s corporate identity and with user integration through Single Sign-On (SSO) to collect data about the broadcast.<\/span><\/p>

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    Results<\/b><\/h2>

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    \"Encuentro\"<\/figure>

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    The first session of the Professional Meetings, \u00abLet’s talk about nutrition\u00bb, has generated more than 500 views and more than 700 impressions.<\/strong> The dynamic and entertaining television format is in keeping with the close relationship that Laboratorios Cinfa maintains with pharmacy offices throughout Spain.<\/span><\/p>

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    The broadcast events are recorded and made available on the platform<\/strong> so they can be used later as another training element. All this is possible without requiring any plug-ins or installation by the user, thus facilitating viewing on any device and browser.<\/span>
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