{"id":922,"date":"2017-12-22T13:44:42","date_gmt":"2017-12-22T12:44:42","guid":{"rendered":"https:\/\/www.wetak.com\/axa-un-universo-animado-en-forma-de-ruta\/"},"modified":"2023-03-03T11:23:48","modified_gmt":"2023-03-03T10:23:48","slug":"axa-un-universo-animado-en-forma-de-ruta","status":"publish","type":"post","link":"https:\/\/www.wetak.com\/?p=922","title":{"rendered":"AXA; un universo animado en forma de ruta"},"content":{"rendered":"<p>Queremos compartir el desarrollo de la APP dise\u00f1ada para AXA; una soluci\u00f3n gamificada para 3000 colaboradores de AXA que participaron en el \u201cCustomer Day\u201d. Una combinaci\u00f3n de un universo animado en forma de ruta, estructurada en distintas etapas donde el usuario se acerca a distintos \u00a0contenidos. As\u00ed, se crea una especie de circuito donde se gu\u00eda al usuario a trav\u00e9s de \u00a0una interfaz atractiva que en realidad constituye un mapa de conocimiento. Cada etapa cuenta con un v\u00eddeo formativo, un test y una pregunta abierta en la que los usuarios tienen que aportar sus ideas.<\/p>\n<p>Mediante la metodolog\u00eda de\u00a0<em>rapid learning<\/em>\u00a0y la combinaci\u00f3n de un entorno de im\u00e1genes atractivas y esencia de juego \u2013\u00a0\u00a0<strong>#homoludens<\/strong>\u00a0+<strong>#culturavisual-<\/strong>, se aumenta la interiorizaci\u00f3n y asimilaci\u00f3n de los contenidos por parte de los participantes.<\/p>\n<p>La aplicaci\u00f3n cuenta con un ranking en el que se reflejan los puntos obtenidos por cada usuario en los test.<\/p>\n<p>En el equipo\u00a0<strong>Wetak<\/strong>, estamos contentos por terminar el a\u00f1o con proyectos tan motivadores y por apuntar al siguiente con ideas creativas y refrescantes para seguir aprendiendo.<\/p>\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.wetak.com\/wp-content\/uploads\/AXA_PRODUCTO.webp\" src=\"https:\/\/www.wetak.com\/wp-content\/uploads\/AXA_PRODUCTO_02.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Queremos compartir el desarrollo de la APP dise\u00f1ada para AXA; una soluci\u00f3n gamificada para 3000 colaboradores de AXA que participaron en el \u201cCustomer Day\u201d. Una [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,14],"tags":[],"class_list":["post-922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gamificacion","category-rich-media"],"_links":{"self":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=922"}],"version-history":[{"count":2,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/922\/revisions"}],"predecessor-version":[{"id":4036,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/posts\/922\/revisions\/4036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wetak.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}